Google’s recent update to the manifest file for Chrome browser extensions, transitioning from manifest version 2 (MV2) to manifest version 3 (MV3), has raised concerns among users and ad blocker providers, who worry that the new restrictions, notably the shift from the powerful WebRequest API to the more restrictive DeclarativeNetRequest API, might reduce ad blocker effectiveness. Because ad blockers play a vital role for millions of users seeking a more private and ad-free browsing experience, this study empirically investigates how the MV3 update affects their ability to block ads and trackers. Through a browser-based experiment conducted across multiple samples of ad-supported websites, we compare the MV3 to MV2 instances of four widely used ad blockers. Our results reveal no statistically significant reduction in ad-blocking or anti-tracking effectiveness for MV3 ad blockers compared to their MV2 counterparts, and in some cases, MV3 instances even exhibit slight improvements in blocking trackers. These findings are reassuring for users, indicating that the MV3 instances of popular ad blockers continue to provide effective protection against intrusive ads and privacy-infringing trackers. While some uncertainties remain, ad blocker providers appear to have successfully navigated the MV3 update, finding solutions that maintain the core functionality of their extensions.

  • Engywook@lemmy.zip
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    20 hours ago

    So, as expected, it was all fear mongering. Cool. I’ll reference this paper a lot.

    • JensSpahnpasta@feddit.org
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      17 hours ago

      That’s so wrong. They might have failed for now, but we’ll see them trying again. And again. Google is the worlds most valuable ad company. They earn billions every year by showing people ads and adblockers are costing them several billions every year. They will come back and they will try again.

    • usernameunnecessary@lemmy.zip
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      20 hours ago

      MV3 was revised several times following legitimate concerns. Its current, final form is exactly because these concerns were raised.

      • XLE@piefed.social
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        14 hours ago

        And even in its “current, final form” I do not believe it is as decent as this paper suggests. (See my other comment has more info)

      • Engywook@lemmy.zip
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        19 hours ago

        So? It didn’t mean the death of adblocking on Chromium and everybody with 2 working brain cells already knew that in advance.

          • Engywook@lemmy.zip
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            14 hours ago

            I’m wondering this myself. That’s why I’m reply to your comment. It’s jut my personal research project.