The branding of ploughman’s lunch was invented in the 60s but that same Wikipedia page states it had been a common meal for rural labourers for centuries.
Thank you for this info. I wouldn’t have thought to look into such a thing. It reads to me like it was created by marketers, though, not politicians. It says “the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency” created it in the '50s.
Btw, that “ploughman’s lunch” was created in the 1960s by british marketing executives. It has nothing to do with medieval times, it’s just meant to evoque that vague feeling.
The branding of ploughman’s lunch was invented in the 60s but that same Wikipedia page states it had been a common meal for rural labourers for centuries.
The pickle is probably the new aspect. Farm workers have obviously been eating cheese, bread, pasties, cold meats etc. since forever.
Thank you for this info. I wouldn’t have thought to look into such a thing. It reads to me like it was created by marketers, though, not politicians. It says “the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency” created it in the '50s.
You’re right, I misremembered the article. Corrected, thanks!