YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

    • Tollana1234567@lemmy.today
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      5 hours ago

      and only a minor inconvience as youtube delays the video for adblockers, of course they will try to make that permanent somehow.

    • dindonmasker@sh.itjust.works
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      13 hours ago

      I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?

      • circuscritic@lemmy.ca
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        13 hours ago

        Those will not block YT ads.

        They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

        • VibeSurgeon@piefed.social
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          5 hours ago

          Those will not block YT ads.

          This is correct

          but YouTube ads are delivered directly into the video stream.

          This is false

        • ragas@lemmy.ml
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          5 hours ago

          Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

          • VibeSurgeon@piefed.social
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            3 hours ago

            That would mean reencodingevery video for every user and would need an insane amount of computing power.

            You actually don’t have to, on account of how adaptive video streaming works. It’s fully possible to serve a few segments of ad content mid-stream.

          • diabetic_porcupine@lemmy.world
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            5 hours ago

            Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

            • ragas@lemmy.ml
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              3 hours ago

              Exactly. Instead of editing within the video stream you just switch to a second stream.

              However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

      • Ludicrous0251@piefed.zip
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        13 hours ago

        Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can’t block YouTube ads with a DNS blocker anymore - you can’t block them at the DNS level without blocking all of YouTube).

        You’ll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You’ll see fewer ads but far from zero.

        Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

        • dindonmasker@sh.itjust.works
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          9 hours ago

          No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i’m wonder what else i could do with it.

      • Tangent5280@lemmy.world
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        13 hours ago

        Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.

      • CileTheSane@lemmy.ca
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        11 hours ago

        I’m just imagining how spammy it would be to see this reply on every comment that has more than 69 upvotes.

        Yup. At one point that number was 69 in order to get to where it is now. Good job.