OpenAI Will Shut Down Sora Video App; Disney Drops Plans for $1 Billion Investment
variety.com
OpenAI is planning to discontinue Sora, the generative-AI video creation platform it launched in late 2024. Disney has ended its partnership for Sora.

cross-posted from: https://lemmy.world/post/44699253

This is clearly a sign that the product failed to draw in enough customers and its viability was overhyped.

Hopefully, it is the start of the AI bubble bursting.

  • humanspiral@lemmy.caEnglish
    3·
    17 hours ago

    The market for professional video is fairly small, and most of the cost is in sales. ie. the advertising agency, or movie/show pitch that demands the producers get rich independent of production costs.

    • worhui@lemmy.worldEnglish
      51·
      16 hours ago

      . Ai companies want to replace all YouTube , and TikTok,creators with ai video content farms, capturing the creator market and if it scales the streaming market. Instead of getting a cut gen ai would let platforms eat the whole pie alone.

      A significant number of smaller creators I watch have drastically increased the quality of animations and b roll by using ai tools.

      These tool are a big deal to a big market.