OpenAI Will Shut Down Sora Video App; Disney Drops Plans for $1 Billion Investment
variety.com
OpenAI is planning to discontinue Sora, the generative-AI video creation platform it launched in late 2024. Disney has ended its partnership for Sora.

cross-posted from: https://lemmy.world/post/44699253

This is clearly a sign that the product failed to draw in enough customers and its viability was overhyped.

Hopefully, it is the start of the AI bubble bursting.

  • Earthman_Jim@lemmy.zipEnglish
    2·
    4 hours ago

    In addition, marketing AI with image generation is a lot easier of a way to impress the public than the more technical applications, or the frightening prospect of the “security” applications, but image generation is only a good use of resources as advertisment, and the introductory phase is over.

    • deliriousdreams@fedia.io
      5·
      4 hours ago

      I think this might ignore something else video image generation is good for which is propaganda.

      Fake of highly edited video of strikes in Iran, random video circulating on line proportinf that the Netanyahu hand videos, and random videos of Israeli strikes on Palestine (which I assume are to discredit actual video of the atrocities happening there), have been going viral for awhile now.

      Advertising is probably one of the few industries that can use image generation and video generation via AI LLM in a way that would actually cut costs but the downside is people are increasingly militantly against ads and they are against AI generated content including ads, so this isn’t likely to become the reality any time soon.

      If the McDonald’s ad and others like it had been better vetted for AI uncanny valley aspects and hallucinations that cause trucks to transform into short bus versions of themselves mid ad spot etc, the public might not have paid attention at all.

      And lots of those same advertising firms are using AI to their benefit behind the scenes to purchase ad space. But using AI in ads in a public facing way is a dream out of reach for them for now because they bungled it so bad.