OpenAI Will Shut Down Sora Video App; Disney Drops Plans for $1 Billion Investment
variety.com
OpenAI is planning to discontinue Sora, the generative-AI video creation platform it launched in late 2024. Disney has ended its partnership for Sora.

cross-posted from: https://lemmy.world/post/44699253

This is clearly a sign that the product failed to draw in enough customers and its viability was overhyped.

Hopefully, it is the start of the AI bubble bursting.

  • kromem@lemmy.worldEnglish
    1·
    4 hours ago

    I suspect it’s that they got eclipsed by ByteDance with Seedance 2.0.

    The video for that model is really good and makes Sora look pretty meh, and it may have been that current work on a next gen Sora wasn’t going to be competitive enough.

    The worst thing a lab can do right now is look like they are falling behind (i.e. Meta), especially with OpenAI planning for an IPO.

    So on top of the lackluster “social media” offering tied to Sora they decided to shutter the entire product line of video and pivot to enterprise (where they’ve already lost significant market share to Anthropic).

    They’re in a pretty meh place at the moment overall tbh. I’m skeptical they’ll recover.

    (But I wouldn’t mistake their fumbling for an industry wide shift on AI in general or even video AI.)