YouTube knows exactly where you start and stop the video, what segments you skip, etc., etc. and the channel has access to those analytics. Not saying that anyone shares that with the sponsors, but the mechanism IS in place.
I don’t know anything about sponsor agreements. Just because the sponsors don’t have direct access, that doesn’t mean there aren’t other ways for them to get that information.
Of course, the creator has an interest to show this data to the advertisers if they have a good audience retention during these sponsored segments. The creators that want to hide this probably can be assumed to have a worse retention… So the advertisers can just ask for the data and know how much money that ad space is worth, and make decent estimates even when the creator refuses to share that data.
In the end, that data may very well influence how much the creator receives.
YouTube knows exactly where you start and stop the video, what segments you skip, etc., etc. and the channel has access to those analytics. Not saying that anyone shares that with the sponsors, but the mechanism IS in place.
That’s my point. The sponsors of individual youtubers don’t have access to that information
I don’t know anything about sponsor agreements. Just because the sponsors don’t have direct access, that doesn’t mean there aren’t other ways for them to get that information.
Of course, the creator has an interest to show this data to the advertisers if they have a good audience retention during these sponsored segments. The creators that want to hide this probably can be assumed to have a worse retention… So the advertisers can just ask for the data and know how much money that ad space is worth, and make decent estimates even when the creator refuses to share that data.
In the end, that data may very well influence how much the creator receives.