We’ve already seen dead actors being brought back through AI usage, I think Val Kilmer was one of them. She might not have the most unique looks but even I can recognize her; someone stealing her likeness to make sales is very possible and would have huge repercussions, especially with how culty her base can be.
Ultimately it should be thoroughly illegal if someone hasn’t opted into it and the legal battle should be telling the people who used the likeness should be told to go fuck themselves.
There is a lot going on here to be honest and you brought some additional complexity into it by bringing up a dead person.
First, she doesn’t need trademark to sue companies for using unauthorized statements or pictures/video of her even if it is AI generated. This is called the right of publicity.
California has a law on the books that addresses your concerns around death and it is a better solution than trying to shoehorn trademark into this problem. I don’t necessarily agree with posthumous protection myself, but it is a better way to accomplish a goal.
We’ve already seen dead actors being brought back through AI usage, I think Val Kilmer was one of them. She might not have the most unique looks but even I can recognize her; someone stealing her likeness to make sales is very possible and would have huge repercussions, especially with how culty her base can be.
Ultimately it should be thoroughly illegal if someone hasn’t opted into it and the legal battle should be telling the people who used the likeness should be told to go fuck themselves.
There is a lot going on here to be honest and you brought some additional complexity into it by bringing up a dead person.
First, she doesn’t need trademark to sue companies for using unauthorized statements or pictures/video of her even if it is AI generated. This is called the right of publicity.
California has a law on the books that addresses your concerns around death and it is a better solution than trying to shoehorn trademark into this problem. I don’t necessarily agree with posthumous protection myself, but it is a better way to accomplish a goal.