I get what you’re trying to say. But the image OP displayed is actually propaganda. I get the feeling a lot of people don’t know what propaganda means and think it’s only something a government does to make you a gungho patriot.

If the argument, info, message, whatever form of communication being delivered to you, is designed to appeal to your emotions, or sway your opinion, even if it contains some mote of truth, it’s propaganda. Smokey the Bear is propaganda. To guilt you into not starting forest fires. It’s for a decent cause, but it’s no less a mascot designed to alter the behaviour of the populace.