So far, every time I’ve been outraged about Buckees, they’ve sued a small business that’s trying to file their own trademark. And while I don’t like it one bit, trademark law is more or less designed for that exact purpose. Logos don’t have to be close, they could just vaguely remind you of another established trademark. The barrier to winning is extremely low, and the fault lies with the shitty, overly vague trademark law that attempts to make trademark owners fight any possible contender.

I don’t know if these guys were or were not trying to file a trademark, but I do know the three I looked at so far were begridgingly acceptable by trademark standards.