This is exactly the story behind Hot Ones and I disliked it from first view. Commenters like ‘OMG how does he get these guests. So glad he’s succeeding.’ Dude it’s literally a corporation.

Just a ‘late night show’ format for celebrities to sell their latest book/movie in gen Z format.

Most youtubers are businesses owned by corporate networks. The person on screen is just the talent pretending to be an organic channel.