Thats not how world markets work though. 20% of meat eaters turning vegan would compound vegan movement more than 50% less meat consumed. The former grows vegan market explicitly while the latter just maybe shrinks the meat market only. You have consider availability, research and development, service, pop culture and the fact that we massive overconsume food so less consumption does not directly shrink the market in linear fashion.
Thats not how world markets work though. 20% of meat eaters turning vegan would compound vegan movement more than 50% less meat consumed. The former grows vegan market explicitly while the latter just maybe shrinks the meat market only. You have consider availability, research and development, service, pop culture and the fact that we massive overconsume food so less consumption does not directly shrink the market in linear fashion.