Nowadays, if you’re a crackpot, you can instantly find 17.000 other crackpots who will happily not just confirm your idiocy, but make up fake stories to support your bullshit ideas.
And because crackpots like this are very engaged in their crackpottery, it’s a great place to put ads. That means that the big Internet ad companies all want to be the ones to host those bullshit ideas.
Back in the day, the reason crackpot newspapers had to be self-published is that the big publishers didn’t want to have anything to do with the crackpots. But, in the modern world, Google / Meta can find someone who wants to run an add to your crackpottery, so you get the same treatment as a big media publisher. In fact, you might get better treatment because crackpottery may be stickier than say the Boston Globe, so Google / Meta might prefer to work with you because it allows them to show more ads.
And because crackpots like this are very engaged in their crackpottery, it’s a great place to put ads. That means that the big Internet ad companies all want to be the ones to host those bullshit ideas.
Back in the day, the reason crackpot newspapers had to be self-published is that the big publishers didn’t want to have anything to do with the crackpots. But, in the modern world, Google / Meta can find someone who wants to run an add to your crackpottery, so you get the same treatment as a big media publisher. In fact, you might get better treatment because crackpottery may be stickier than say the Boston Globe, so Google / Meta might prefer to work with you because it allows them to show more ads.