Internet speeds being measured in bits instead of bytes is absolutely not to falsely represent Internet speeds, nor is there anything false about it to begin with. Measuring network transmission speeds in bits is an engineering custom used in telecommunications long before consumer internet existed and for good reason. A byte being 8 bits is the standard today, but in the past a computers byte could be anywhere from 1 to 48 bits depending on your hardware, therefore measuring internet speeds in bytes per second would be meaningless.
Even today where we’ve standardized 8 bits to a byte, measuring internet speeds in Bytes or Megabytes per second would actually be more misleading than the Megabits we use today, since not every bit in a packet is used for user data transfer nor is there even user data in every packet. 25 megabits per second is equal in size to 3.125 megabytes per second, but if you put 3.125 megabytes per second on the tin, people will expect for example to be able to download a file at 3.125 megabytes per second but they can’t. Assuming no bottlenecks and perfect efficiently, they’d only be able to download a file at a speed closer to 2.5Megabytes per second.
There are good reasons to use bits for engineers, but residential internet consumers are not engineers. In no other context do you market incomprehensible engineering details, just here because higher number is better marketing. Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome. Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
It’s not anti-consumer to advertise a product’s capabilities in the most accurate way possible. When you pay for internet bandwidth you’re not paying for download speed, you’re paying for a transmission rate. Advertising internet plans based on the speeds you get in Chrome would not be possible and therefore any attempt to do so would be deceptive to the customer.
Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome
The Internet bandwidth they pay for will never match the speed of downloads in Chrome, even if you convert bits to bites, so you’d sacrifice technical accuracy for an even more confusing guesstimate
What you’re missing here is that you want the number you pay for from your ISP and the number you can measure downloading a file at to match. But they never will, because they’re two completely different concepts. One of those number is a constituent part of the other number. They’re not interchangeable.
If it wasn’t to confuse people, they could just show both bits and bytes. There’s no reason not to. I’ve seen this occasionally with ethical ISPs who care about their customers (extremely rare) - they would display it like this:
Typical evening speed: 25Mbps (approx 3 megabytes per second)
Almost everyone I know who isn’t in tech is extremely confused by this distinction. Absolutely they keep the bigger number because it directly benefits them. If they’re offering the 3 speed, but competitors are offering the 25 speed, of course customers want the bigger number! Normies don’t even know what a bit is.
Since 1975 or so, the word byte has come to mean a sequence of precisely eight binary digits
I don’t think it’s a big deal or a hill to die on or anything. Since everyone does it, at least it’s consistent. But the industry is kind of shooting themselves in the foot because they get ten thousand service desk calls per day complaining about slow internet speeds that are less than one eighth of the advertised number.
There’s no reason not to include a helpful subtitle that gives you an approximation of file download speeds ( other than consumers mistaking it as a promise the company can’t actually keep), but that’s a completely different animal than advertising the bandwidth itself in bytes. Because simply converting the bits into bytes will not result in the number that the customer ultimately sees.
All you would have in that scenario is the same confused consumer calling the service desk asking why the number of Megabytes they paid for is not the number of Megabytes they get when they download a file.
This as absolutely a hill worth dying on for me. I don’t think it would be a good thing for companies to stop advertising their products based on their precise and accurate capabilities in order to sell to a consumer based on a guesstimate around one subset of use of that product.
It’s around 4.5 hours at full speed. Remember that internet speeds are in megabits, not megabytes to falsely increase the speed number as well.
Internet speeds being measured in bits instead of bytes is absolutely not to falsely represent Internet speeds, nor is there anything false about it to begin with. Measuring network transmission speeds in bits is an engineering custom used in telecommunications long before consumer internet existed and for good reason. A byte being 8 bits is the standard today, but in the past a computers byte could be anywhere from 1 to 48 bits depending on your hardware, therefore measuring internet speeds in bytes per second would be meaningless.
Even today where we’ve standardized 8 bits to a byte, measuring internet speeds in Bytes or Megabytes per second would actually be more misleading than the Megabits we use today, since not every bit in a packet is used for user data transfer nor is there even user data in every packet. 25 megabits per second is equal in size to 3.125 megabytes per second, but if you put 3.125 megabytes per second on the tin, people will expect for example to be able to download a file at 3.125 megabytes per second but they can’t. Assuming no bottlenecks and perfect efficiently, they’d only be able to download a file at a speed closer to 2.5Megabytes per second.
There are good reasons to use bits for engineers, but residential internet consumers are not engineers. In no other context do you market incomprehensible engineering details, just here because higher number is better marketing. Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome. Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
It’s not anti-consumer to advertise a product’s capabilities in the most accurate way possible. When you pay for internet bandwidth you’re not paying for download speed, you’re paying for a transmission rate. Advertising internet plans based on the speeds you get in Chrome would not be possible and therefore any attempt to do so would be deceptive to the customer.
The Internet bandwidth they pay for will never match the speed of downloads in Chrome, even if you convert bits to bites, so you’d sacrifice technical accuracy for an even more confusing guesstimate
What you’re missing here is that you want the number you pay for from your ISP and the number you can measure downloading a file at to match. But they never will, because they’re two completely different concepts. One of those number is a constituent part of the other number. They’re not interchangeable.
If it wasn’t to confuse people, they could just show both bits and bytes. There’s no reason not to. I’ve seen this occasionally with ethical ISPs who care about their customers (extremely rare) - they would display it like this:
Almost everyone I know who isn’t in tech is extremely confused by this distinction. Absolutely they keep the bigger number because it directly benefits them. If they’re offering the 3 speed, but competitors are offering the 25 speed, of course customers want the bigger number! Normies don’t even know what a bit is.
I don’t particularly think the historical value of a byte is really relevant either. It’s been 8 bits for half a century now.
I don’t think it’s a big deal or a hill to die on or anything. Since everyone does it, at least it’s consistent. But the industry is kind of shooting themselves in the foot because they get ten thousand service desk calls per day complaining about slow internet speeds that are less than one eighth of the advertised number.
There’s no reason not to include a helpful subtitle that gives you an approximation of file download speeds ( other than consumers mistaking it as a promise the company can’t actually keep), but that’s a completely different animal than advertising the bandwidth itself in bytes. Because simply converting the bits into bytes will not result in the number that the customer ultimately sees.
All you would have in that scenario is the same confused consumer calling the service desk asking why the number of Megabytes they paid for is not the number of Megabytes they get when they download a file.
This as absolutely a hill worth dying on for me. I don’t think it would be a good thing for companies to stop advertising their products based on their precise and accurate capabilities in order to sell to a consumer based on a guesstimate around one subset of use of that product.