While it was used in the wider black LGBT äQ community, “yass queen” is/was particularly big in the drag (or at least black drag) community and those folks tend to have super over the top makeup and outfits for their shows, which is probably why yassify now means (generally AI generated) over the top glow-ups (except not in the fun, flamboyant way like drag queen’s). I’m pretty sure the beauty influencer scene also co-opted it sometime in between those timelines, but then there’s some overlap there anyway