It was never about the games. It’s about who can be the gatekeeper between the game devs and billions of people on the planet. That gatekeeping gig is a genuine racket: they charge 15% to 30% just for the privilege of distributing an app and hosting a bunch of servers for download. Yeah, there’s a lot to that, but is it really worth 30% of the top line? Not even the Credit Card companies, famous for screwing over small merchants, charge that much to process payments.