That “not profitable” label should be taken with a grain of salt. Startups will do all the creative accounting they can in order to maintain that label. After all, don’t have to pay taxes on negative profits.

Usually, companies will make their product say 25% cheaper to produce, then sell it to the public at a 20% discount (while loudly proclaiming to the world about that 20% price drop) and pocket that 5% increase in profits. So if OpenAI is dropping the price by x, it’s safe to assume that the efficiency gains work out to x+1.