
It’s using the ceiling as a diffuser to soften it. Same way that photographers don’t normally point a light directly at a subject but instead use a diffuser like this
https://www.studiobinder.com/blog/what-is-a-light-diffuser-photography/
I agree that LEDs would probably work better with some kind of frosted glass as a diffuser but there are some high lumen LEDs that would work. They do get warm but not halogen warm.
I did find this paper where somebody used the term “mindless reading”
Seems that is the term used for it such as this talk in 2006
https://ies.ed.gov/director/conferences/06ies_conference/posters/readingtq_reichle.asp