This feels like PR bullshit to make people feel like AI isn’t all that bad. Assuming what they’re releasing is even true. Not like cigarette, oil, or sugar companies ever lied or anything and put out false studies and misleading data.

However, there are still details that the company isn’t sharing in this report. One major question mark is the total number of queries that Gemini gets each day, which would allow estimates of the AI tool’s total energy demand.

Why wouldn’t they release this. Even if each query uses minimal energy, but there are countless of them a day, it would mean a huge use of energy.

Which is probably what’s happening and why they’re not releasing that number.