Tbf, I’m a zoomer who knows a lot of people who vape, and the overwhelming sentiment among people I know isn’t the denial of “this won’t give me cancer”, but rather the nihilism of “I cannot be bothered to give a shit if this will give me cancer, because I probably won’t live long enough for it to matter.”

That’s not to say there isn’t a denial crowd, but the prevailing view in my experience seems to be that if, in the end, it’s the cancer that does us in, then we have already survived past all expectations, and in the present we’re just trying to get through the day.