You’re combining the two Kellogg brothers. One thought that pleasure was sin, and that a good diet should be as bland as possible to maintain piety. The other thought his brother’s cereal tasted like shit and was really hard to market and sell, until he added sugar and salt, then subsequently became filthy rich.
Ironically, pre-sugared cereal may have also reduced the amount of sugar in kids’ cereal. For a while, kids were taking regular cereal and dumping sugar on it. Instead of actually parenting and telling them no, the parents started buying sugary cereal.
You’re combining the two Kellogg brothers. One thought that pleasure was sin, and that a good diet should be as bland as possible to maintain piety. The other thought his brother’s cereal tasted like shit and was really hard to market and sell, until he added sugar and salt, then subsequently became filthy rich.
Ironically, pre-sugared cereal may have also reduced the amount of sugar in kids’ cereal. For a while, kids were taking regular cereal and dumping sugar on it. Instead of actually parenting and telling them no, the parents started buying sugary cereal.