This isn’t actually true. Even with a written contract (that the original poster doesn’t state) if there’s a genuine mistake in the pricing that the purchaser should have reasonably noticed you don’t have to honour the price offered.
And yet customers are constantly held to unreasonable terms and conditions for interest rates they don’t understand.
The ability to break a contract always goes to the one with more power, the business.
And yet customers are constantly held to unreasonable terms and conditions for interest rates they don’t understand.
The ability to break a contract always goes to the one with more power, the business.
In this case, with UK consumer law, it works both ways.
Either party can back out, and / or get reimbursed if the other side fails to deliver or there was genuine error
For example, a customer who orders online can just change their mind and get a refund weeks after placing the order.