But the truth is getting less and less relevant.

The mechanism for manufacturing bullshit is moving from a largely human endeavor predicated on a handful of big name labels circulating rumor and innuendo to an increasingly automated process driven by digital hustlers and independent con-artists tapping into third party toolkits.

When you’re coming out of the generation that got lied into the invasion of Iraq and bullshitted into the First Trump Admin, largely thanks to heavily consolidated traditional media pushing Oil Company and Big Bank financed misinformation, it’s hard to talk about “truth getting less relevant”. This was a generation that saw Dan Rather lose his job for accurately reporting a sitting President’s embarrassing record in the Air National Guard, while the network next door was pumping out an endless stream of “Climate Change is a Hoax” and “Jimmy Carter caused the Great Recession” headline gore.

AI isn’t the game changer we like to pretend. The volume of misinformation and outright fabrication in the US media has a long and storied history.