“Modern design” somehow seems to mean “flat gray, bland logos, and simple block letters” to an unfortunate proportion of the marketing/design industry.
Like why do so many companies spend millions on rebranding to these dull husks of what they were? Do they think that’s going to convince people to spend more money there?
No one thinks “Oh look, Qdoba’s logo is much simpler and modern! I should eat there more often.” If anything it alienates the loyal customer base, like you see with the cracker barrel blowback (not that cracker barrel customers are worth their loyalty, but I digress).
Billionaire shareholders and C-suite corpos are so out-of-touch it’s not even funny…
“Modern design” somehow seems to mean “flat gray, bland logos, and simple block letters” to an unfortunate proportion of the marketing/design industry.
Like why do so many companies spend millions on rebranding to these dull husks of what they were? Do they think that’s going to convince people to spend more money there?
No one thinks “Oh look, Qdoba’s logo is much simpler and modern! I should eat there more often.” If anything it alienates the loyal customer base, like you see with the cracker barrel blowback (not that cracker barrel customers are worth their loyalty, but I digress).
Billionaire shareholders and C-suite corpos are so out-of-touch it’s not even funny…