See Jobs was such an instrumental part in creating all this, even though I have no clue what he would’ve thought about today’s tech world. I don’t think much of him because ultimately he was a salesman and an asshole but will concede he was a brilliant conman or marketing mind depending on the perspective, but that’s actually the root of the issue in the tech space over the past 15-20 years, it’s all just marketing now that’s running the show and in many ways it’s specifically because of Jobs influence although there are a lot of other contributing agents.
There was a brilliant technical mind that might could’ve steered this ship the way a lot of us thought it would in the mid 00s, unfortunately Aaron Swartz didn’t make it. Shame what could’ve been
Jobs was quite possibly the best marketer of the last … call it five decades. He invented things that we take so for granted today that we literally don’t believe that he invented them; that they were always there. (Vendor-mandated, standardized, in-store demos of computers were him, for example.)
But with that comes a very dark side. Marketing done right is not evil. But it is oh so easy to slip into dark marketing techniques and Jobs didn’t just slip into them, he jumped head-first from the 5m board into them, then swam around inventing new ones. And that is, unfortunately, a great portion of his legacy and impact today: inventor of many, many, many dark marketing approaches.
See Jobs was such an instrumental part in creating all this, even though I have no clue what he would’ve thought about today’s tech world. I don’t think much of him because ultimately he was a salesman and an asshole but will concede he was a brilliant conman or marketing mind depending on the perspective, but that’s actually the root of the issue in the tech space over the past 15-20 years, it’s all just marketing now that’s running the show and in many ways it’s specifically because of Jobs influence although there are a lot of other contributing agents.
There was a brilliant technical mind that might could’ve steered this ship the way a lot of us thought it would in the mid 00s, unfortunately Aaron Swartz didn’t make it. Shame what could’ve been
oh 100%… look at aln the “geniuses” CEOs unable to make a Keynote presentation that is not a copy of Jobs’
Same clothes, same stages, same theatrics
Jobs was quite possibly the best marketer of the last … call it five decades. He invented things that we take so for granted today that we literally don’t believe that he invented them; that they were always there. (Vendor-mandated, standardized, in-store demos of computers were him, for example.)
But with that comes a very dark side. Marketing done right is not evil. But it is oh so easy to slip into dark marketing techniques and Jobs didn’t just slip into them, he jumped head-first from the 5m board into them, then swam around inventing new ones. And that is, unfortunately, a great portion of his legacy and impact today: inventor of many, many, many dark marketing approaches.