From what data I can pull they have roughly 125M subscribers, so it’s about 1.4%. This still doesn’t sound a lot, but it’s effect is exaggerated because of their business model: the majority of their cost is for producing shows and movies, i.e. costs that don’t scale with the subscriber count. The cost of serving each subscriber is almost negligible. They need some number of subscribers to break even and every subscriber beyond that is their profit margin. Losing a bunch of subscribers directly cuts into their profit.
From what data I can pull they have roughly 125M subscribers, so it’s about 1.4%. This still doesn’t sound a lot, but it’s effect is exaggerated because of their business model: the majority of their cost is for producing shows and movies, i.e. costs that don’t scale with the subscriber count. The cost of serving each subscriber is almost negligible. They need some number of subscribers to break even and every subscriber beyond that is their profit margin. Losing a bunch of subscribers directly cuts into their profit.