It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.
If they wanted to re-brand as a truck-stop, merge with Love’s, don’t just rip-off their color-scheme minus the Heart.
I mean, it’s less visually noisy, but that’s it?
This dude’s willing to go to arms over this?
It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.
If they wanted to re-brand as a truck-stop, merge with Love’s, don’t just rip-off their color-scheme minus the Heart.