I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn’t need to be perfect anynore (less waste).
It might be a terrible design for a logo (I don’t know, not my area) but it’s a good design for printing.
I mean yeah, but as a consumer I don’t want to look at a bunch of bland logos with no detail everywhere I go. It’s boring. I don’t care how hard they are to print. People have been printing complicated shit for decades. Figure it out. (Not you figure it out, them figure it out).
I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn’t need to be perfect anynore (less waste).
It might be a terrible design for a logo (I don’t know, not my area) but it’s a good design for printing.
I mean yeah, but as a consumer I don’t want to look at a bunch of bland logos with no detail everywhere I go. It’s boring. I don’t care how hard they are to print. People have been printing complicated shit for decades. Figure it out. (Not you figure it out, them figure it out).