I choose to parse “tool” as a disparaging epithet in this context, instead of the classical definition

They’ll move the no-ads thing to it so then they can show the shareholders how great AI is for their business even though people only get it to get rid of the ads.

They patted themselves on the back for calling it a “tool”, rather than an assistant, or some other anthropomorphic term.

“See, we’re being honest with our users. That has to count for something.”