I’m NGL, initially i thought “This is probably one of those wacky ads taken out of context.” And no, it’s really really super gross. There’s nothing humorous about it, it’s just a really serious ad about pushing down and threatening a woman who touches your golf club.
It wouldn’t be any better if the victim was a man either. The fact that there’s no other words except ‘the victim’ is telling.
It’s all so… plausible. His shove, her little cry of pain and surprise and fear, the way he leans down and tells her not to touch his club and then stalks away and furiously grabs the club as he leaves. The ad would have been better if it had been escalated to Looney Tunes levels of reaction, but instead they leave it in this alarmingly real area of domestic violence.
I’m NGL, initially i thought “This is probably one of those wacky ads taken out of context.” And no, it’s really really super gross. There’s nothing humorous about it, it’s just a really serious ad about pushing down and threatening a woman who touches your golf club.
It wouldn’t be any better if the victim was a man either. The fact that there’s no other words except ‘the victim’ is telling.
It’s all so… plausible. His shove, her little cry of pain and surprise and fear, the way he leans down and tells her not to touch his club and then stalks away and furiously grabs the club as he leaves. The ad would have been better if it had been escalated to Looney Tunes levels of reaction, but instead they leave it in this alarmingly real area of domestic violence.