Internet speeds being measured in bits instead of bytes is absolutely not to falsely represent Internet speeds, nor is there anything false about it to begin with. Measuring network transmission speeds in bits is an engineering custom used in telecommunications long before consumer internet existed and for good reason. A byte being 8 bits is the standard today, but in the past a computers byte could be anywhere from 1 to 48 bits depending on your hardware, therefore measuring internet speeds in bytes per second would be meaningless.
Even today where we’ve standardized 8 bits to a byte, measuring internet speeds in Bytes or Megabytes per second would actually be more misleading than the Megabits we use today, since not every bit in a packet is used for user data transfer nor is there even user data in every packet. 25 megabits per second is equal in size to 3.125 megabytes per second, but if you put 3.125 megabytes per second on the tin, people will expect for example to be able to download a file at 3.125 megabytes per second but they can’t. Assuming no bottlenecks and perfect efficiently, they’d only be able to download a file at a speed closer to 2.5Megabytes per second.
There are good reasons to use bits for engineers, but residential internet consumers are not engineers. In no other context do you market incomprehensible engineering details, just here because higher number is better marketing. Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome. Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
It’s not anti-consumer to advertise a product’s capabilities in the most accurate way possible. When you pay for internet bandwidth you’re not paying for download speed, you’re paying for a transmission rate. Advertising internet plans based on the speeds you get in Chrome would not be possible and therefore any attempt to do so would be deceptive to the customer.
Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome
The Internet bandwidth they pay for will never match the speed of downloads in Chrome, even if you convert bits to bytes.
What you’re missing here is that you want the number you pay for from your ISP and the number you can measure downloading a file at to match. But they never will, because they’re two completely different concepts. One of those number is a constituent part of the other number. They’re not interchangeable.
Why wouldn’t it be possible?
Convert Mbit/s to a reasonable real-world mb/s estimation for download/upload to a reasonably close location, with some losses built into the estimate.
You’re asking why it’s not possible, and then explained a work around that would be needed because it’s not possible.
What you’re suggesting is that instead of selling a service to you based on a quantifiable number based on things within their control that you can reasonably hold them accountable for, they should sell their service to you based on a series of educated guesses about what you could potentially get based on a number of factors entirely outside of their control.
You can give an accurate enough estimate. Yes, you may have to make some assumptions on protocol and server. And yes, you will be a few percent off. But so what? It is much more informative to the average consumer than transmission rate. In the first place, transmission rate is also a meaningless metric without information on overprovisioning, latencies, etc. Except instead of an understandable but slightly inaccurate download speed estimate, you have one engineering parameter that is unhelpful to an engineer anyway without more information as well as not understandable to the average consumer.
PS: I am not saying I can’t include engineering parameters, but it shouldn’t be the main marketing number.
Accurate enough for who? It wouldn’t be accurate enough for me. And it certainly wouldn’t be accurate enough for the consumer who you described as expecting that estimate to match reality. And worst of all, it wouldn’t be enough for any consumer protection agencies or remedies. So many assumptions would have to be made based on factors entirely outside of their control in order to sell to you based on your file download speed. And if you allow them to sell you a product based on assumptions of things outside of their control, then you then have no recourse to hold them accountable. I don’t want companies to sell me a product based on a number offered via a shrug. I want a promised number I can measure against what I’m getting.
Transmission rate is the only metric with any meaning in this context, because the transmission rate is the product they’re selling to you. The overprovisioning and etc is actually accounted for in the transmission rate they’re selling you. Thats why they almost always overprovision your connection based on what you’re paying for.
It’s as if you’re asking for a car dealer to sell you vehicles based on how many how many people you can move between two locations per hour, instead of the number of seats it has and the speed it can go. They would have to start making guesses based on the average waistline of people in your area, the speed limits of the roads in your town, your driving ability, what routes you like to take, etc. that might be sorta handy because you don’t have to do that math yourself now, but it’s not going to be all that accurate to you specifically, and if that number of people is lower than what they estimated, it’s kinda on you because they don’t know if your friends are petite or 600 lbs, etc etc. But if they sell you a car that seats 5 people of normal healthy size and it can go 100mph, and they deliver you something that seats 4 with a top speed of 80, they’re accountable for that.
ISPs are not delivering the transmission rate either. They are over-provisioning, unless you have some special business grade contract. That is why the bandwidth limits (FUPs) exist in the first place.
Furthermore, unless the server you are downloading from is the bottleneck, all the inaccuracies exist in transmission rate as well. It’s the same information, but translated to comprehensible units.
You are making convincing sounding excuses, but they are excuses. Completely divorced from reality.
If it wasn’t to confuse people, they could just show both bits and bytes. There’s no reason not to. I’ve seen this occasionally with ethical ISPs who care about their customers (extremely rare) - they would display it like this:
Typical evening speed: 25Mbps (approx 3 megabytes per second)
Almost everyone I know who isn’t in tech is extremely confused by this distinction. Absolutely they keep the bigger number because it directly benefits them. If they’re offering the 3 speed, but competitors are offering the 25 speed, of course customers want the bigger number! Normies don’t even know what a bit is.
Since 1975 or so, the word byte has come to mean a sequence of precisely eight binary digits
I don’t think it’s a big deal or a hill to die on or anything. Since everyone does it, at least it’s consistent. But the industry is kind of shooting themselves in the foot because they get ten thousand service desk calls per day complaining about slow internet speeds that are less than one eighth of the advertised number.
There’s no reason not to include a helpful subtitle that gives you an approximation of file download speeds ( other than consumers mistaking it as a promise the company can’t actually keep), but that’s a completely different animal than advertising the bandwidth itself in bytes. Because simply converting the bits into bytes will not result in the number that the customer ultimately sees.
All you would have in that scenario is the same confused consumer calling the service desk asking why the number of Megabytes they paid for is not the number of Megabytes they get when they download a file.
This as absolutely a hill worth dying on for me. I don’t think it would be a good thing for companies to stop advertising their products based on their precise and accurate capabilities in order to sell to a consumer based on a guesstimate around one subset of use of that product.
Modern networks pass data serially bit by bit over a wire. So on the lowest level networking works on a bit level, not a byte level. There is some logical stuff in upper protocol layers that will actually group things by bytes and such, but when you strip everything down to the smallest detail of what networking does, transmit data over a wire via electricity or lights, or otherwise wirelessly, its bits.
The Mbit number your your ISP sells to you is actually lower than what you actually get, to ensure that you get what you paid them for. If you track your bandwidth usage closely you’ll notice you burst higher than what that number it’s “up to” because there are variables outside of their control as well. So it’s not a hard ceiling, but a rate they promise to be available to you.
It’s 30 mins at full speed.
It’s around 4.5 hours at full speed. Remember that internet speeds are in megabits, not megabytes to falsely increase the speed number as well.
Internet speeds being measured in bits instead of bytes is absolutely not to falsely represent Internet speeds, nor is there anything false about it to begin with. Measuring network transmission speeds in bits is an engineering custom used in telecommunications long before consumer internet existed and for good reason. A byte being 8 bits is the standard today, but in the past a computers byte could be anywhere from 1 to 48 bits depending on your hardware, therefore measuring internet speeds in bytes per second would be meaningless.
Even today where we’ve standardized 8 bits to a byte, measuring internet speeds in Bytes or Megabytes per second would actually be more misleading than the Megabits we use today, since not every bit in a packet is used for user data transfer nor is there even user data in every packet. 25 megabits per second is equal in size to 3.125 megabytes per second, but if you put 3.125 megabytes per second on the tin, people will expect for example to be able to download a file at 3.125 megabytes per second but they can’t. Assuming no bottlenecks and perfect efficiently, they’d only be able to download a file at a speed closer to 2.5Megabytes per second.
There are good reasons to use bits for engineers, but residential internet consumers are not engineers. In no other context do you market incomprehensible engineering details, just here because higher number is better marketing. Almost everyone I know is confused why the speeds they pay for don’t match the speed of downloads in Chrome. Marketing in bits is anti-consumer, since average consumer does not understand what actual download speed they will get when buying.
It’s not anti-consumer to advertise a product’s capabilities in the most accurate way possible. When you pay for internet bandwidth you’re not paying for download speed, you’re paying for a transmission rate. Advertising internet plans based on the speeds you get in Chrome would not be possible and therefore any attempt to do so would be deceptive to the customer.
The Internet bandwidth they pay for will never match the speed of downloads in Chrome, even if you convert bits to bytes.
What you’re missing here is that you want the number you pay for from your ISP and the number you can measure downloading a file at to match. But they never will, because they’re two completely different concepts. One of those number is a constituent part of the other number. They’re not interchangeable.
Why wouldn’t it be possible? Convert Mbit/s to a reasonable real-world mb/s estimation for download/upload to a reasonably close location, with some losses built into the estimate.
You’re asking why it’s not possible, and then explained a work around that would be needed because it’s not possible.
What you’re suggesting is that instead of selling a service to you based on a quantifiable number based on things within their control that you can reasonably hold them accountable for, they should sell their service to you based on a series of educated guesses about what you could potentially get based on a number of factors entirely outside of their control.
You can give an accurate enough estimate. Yes, you may have to make some assumptions on protocol and server. And yes, you will be a few percent off. But so what? It is much more informative to the average consumer than transmission rate. In the first place, transmission rate is also a meaningless metric without information on overprovisioning, latencies, etc. Except instead of an understandable but slightly inaccurate download speed estimate, you have one engineering parameter that is unhelpful to an engineer anyway without more information as well as not understandable to the average consumer.
PS: I am not saying I can’t include engineering parameters, but it shouldn’t be the main marketing number.
Accurate enough for who? It wouldn’t be accurate enough for me. And it certainly wouldn’t be accurate enough for the consumer who you described as expecting that estimate to match reality. And worst of all, it wouldn’t be enough for any consumer protection agencies or remedies. So many assumptions would have to be made based on factors entirely outside of their control in order to sell to you based on your file download speed. And if you allow them to sell you a product based on assumptions of things outside of their control, then you then have no recourse to hold them accountable. I don’t want companies to sell me a product based on a number offered via a shrug. I want a promised number I can measure against what I’m getting.
Transmission rate is the only metric with any meaning in this context, because the transmission rate is the product they’re selling to you. The overprovisioning and etc is actually accounted for in the transmission rate they’re selling you. Thats why they almost always overprovision your connection based on what you’re paying for.
It’s as if you’re asking for a car dealer to sell you vehicles based on how many how many people you can move between two locations per hour, instead of the number of seats it has and the speed it can go. They would have to start making guesses based on the average waistline of people in your area, the speed limits of the roads in your town, your driving ability, what routes you like to take, etc. that might be sorta handy because you don’t have to do that math yourself now, but it’s not going to be all that accurate to you specifically, and if that number of people is lower than what they estimated, it’s kinda on you because they don’t know if your friends are petite or 600 lbs, etc etc. But if they sell you a car that seats 5 people of normal healthy size and it can go 100mph, and they deliver you something that seats 4 with a top speed of 80, they’re accountable for that.
ISPs are not delivering the transmission rate either. They are over-provisioning, unless you have some special business grade contract. That is why the bandwidth limits (FUPs) exist in the first place.
Furthermore, unless the server you are downloading from is the bottleneck, all the inaccuracies exist in transmission rate as well. It’s the same information, but translated to comprehensible units.
You are making convincing sounding excuses, but they are excuses. Completely divorced from reality.
If it wasn’t to confuse people, they could just show both bits and bytes. There’s no reason not to. I’ve seen this occasionally with ethical ISPs who care about their customers (extremely rare) - they would display it like this:
Almost everyone I know who isn’t in tech is extremely confused by this distinction. Absolutely they keep the bigger number because it directly benefits them. If they’re offering the 3 speed, but competitors are offering the 25 speed, of course customers want the bigger number! Normies don’t even know what a bit is.
I don’t particularly think the historical value of a byte is really relevant either. It’s been 8 bits for half a century now.
I don’t think it’s a big deal or a hill to die on or anything. Since everyone does it, at least it’s consistent. But the industry is kind of shooting themselves in the foot because they get ten thousand service desk calls per day complaining about slow internet speeds that are less than one eighth of the advertised number.
There’s no reason not to include a helpful subtitle that gives you an approximation of file download speeds ( other than consumers mistaking it as a promise the company can’t actually keep), but that’s a completely different animal than advertising the bandwidth itself in bytes. Because simply converting the bits into bytes will not result in the number that the customer ultimately sees.
All you would have in that scenario is the same confused consumer calling the service desk asking why the number of Megabytes they paid for is not the number of Megabytes they get when they download a file.
This as absolutely a hill worth dying on for me. I don’t think it would be a good thing for companies to stop advertising their products based on their precise and accurate capabilities in order to sell to a consumer based on a guesstimate around one subset of use of that product.
Found the marketer.
Not a marketer, just a network engineer who cares about honest and accurate advertising.
How is the Mbit number an accurate value? In my understanding it was also an upward bound of an estimate
Modern networks pass data serially bit by bit over a wire. So on the lowest level networking works on a bit level, not a byte level. There is some logical stuff in upper protocol layers that will actually group things by bytes and such, but when you strip everything down to the smallest detail of what networking does, transmit data over a wire via electricity or lights, or otherwise wirelessly, its bits.
The Mbit number your your ISP sells to you is actually lower than what you actually get, to ensure that you get what you paid them for. If you track your bandwidth usage closely you’ll notice you burst higher than what that number it’s “up to” because there are variables outside of their control as well. So it’s not a hard ceiling, but a rate they promise to be available to you.