Remember: Drink water, or a similar non-coca-cola substance.
Also, a consistent truck design is something a human at any skill level would have gotten right.
But it doesn’t really matter for the ad if it’s the same exact truck, 99% of viewers will never notice and Coca Cola saved thousands on the production on the ad. Not saying it’s good, just stating that’s why they allowed the inconsistent truck into the ad.
And the publicity of being another AI ad.
Another point that just came to me: Ads are the most effective if the customer doesn’t know about the product being advertised. Everybody already knows about Conk. (I’m referring to them as “Conk” now). So, Conk probably doesn’t need that annual “Holidays are coming” ad.
Idea for a new job:
Become an expert consultant on having just the right amount of AI bullshit in your ads to generate a ton of free engagement (like this thread) without taking away from the effect in people casually watching it who hopefully won’t notice.
Seriously, discussion over this, here and elsewhere, has forced more Coca-Cola branding into my brain than I think I’ve seen in the past year.
So it is not just AI slop, it is bad AI slop. They didn’t even spend the money to find someone who is capable to write the right prompts.
I have to ask, are you an amazing prompt engineer when it comes to very specific porn?
Nope, I don’t play AI.
That sounds exhausting, hope you recover better than ever
and look at that - you advertise their product for free. Seems like AI ads worked huh
If you’re concerned 😟 about giving conk free publicity, maybe avoid saying the true name of conk. Publicity has the most effect when people don’t know about the product being advertised. So by calling it conk, you make it harder for people who don’t know conk to learn about conk.
Working to get me buying local brands. Fuck Coca Cola. Long ass history of being an evil Corpo. This is just one more damn thing they’re doing.
I drink water.
It’s hard to avoid the Coke company though, they have their hand in almost everything.
It’s not pure AI, it’s weirder than that.
In one of the ‘behind the scenes’ videos they briefly show a comfyui workflow, essentially a ‘video to video’ workflow. Secret Level most likely makes a very basic 3d animation for the video model to iterate on, essentially slapping on an ‘AI filter’. That’s probably why it took so many people too. They are using ltx-video-2b-v0.9 for those wondering.
Where the ‘70000 prompts’ number comes from, I have no fucking idea.
Coca cola does so many more evil things than this, an AI ad is relatively nothing. I am mainly just looking into Secret Level here.
I’m now imagining the model spitting out credible trucks and them demanding botched trucks to boost engagement by people mocking the AI ness of the ads.
and yet here we are, talking about coke.
here it is. this is ragebait. we’re talking about coke. we’ve lost The Game by thinking about it.
there’s coke? where?
I feel like they use enough water as is.
I love how someone put in the work to illustrate the “designs” :D Contempt can be a great motivator.
Someone put it best in a post published yesterday by the Anon Opin account:
Spending tens, or even hundreds of thousands of pounds on a digital marketing ad campaign, and then using AI generated slop for the actual ads themselves, is a very expensive way of telling people you like to cut corners.
Free and fast will beat good and perfect everytime.
My love life in a nutshell.
Coca cola fucking sucks. Drink water, unless you’re afraid of giving up the shit with which we were raised
Well… Club Mate makes a damn good cola. Probably because it’s much less sweet…
I thought Club Mate was a sex club?!?
that’s Club Meat
Pretty sure it was Mate Club.
It’s a German soda, with reduced sugar and making use of mate, a plant with high caffeine.
Trucks 3, 8, and 10 are all the same… whaddo I win?
We know you’re human… for now
To be honest, I don’t know anyone who drinks that boomer juice on a regular basis.
It’s the Regan McNeil sloth that haunts my dreams.
