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For the fourth year in a row, the Canadian per capita consumption of alcohol has fallen, hitting a 20-year low of an average of 6.8 litres of alcohol per person according to newly released Statistics Canada data for 2024-25. That’s a drop of 1.5 litres from a peak of 8.3 litres of alcohol consumed per person, back at the start of the pandemic in 2020.

Alcohol historian and Carleton University professor Rod Phillips believes there are several factors influencing Canadians to hit the bottle much more infrequently.

“Drinking has declined among younger cohorts in particular, and studies suggest that one reason is an acceptance that alcohol is unhealthy,” said Phillips. “There’s a vigorous debate about how much is unhealthy, but it’s fair to say that there are no health benefits from drinking alcohol. To this extent, abstaining is the healthiest option, and that message seems to have taken hold among younger age-groups more than older drinkers.”

In 2023, the Canadian Centre on Substance Use and Addiction (CCSA) released a study and guidance report that found no amount of alcohol is completely safe for health. The buzzkill report found that even three to six drinks per week presented a moderate health risk and increased cancer risk (especially breast and colon cancers).

“Health is not just a matter of the cancers and cardiac diseases linked to alcohol consumption, but also a sense of wellbeing—avoiding hangovers and the feeling of tiredness that often follow drinking,” Phillips added.

The alcohol historian has also noticed a cultural shift where many gatherings no longer include tippling, but instead more and more teetotaler attendees.

“I think a non-alcoholic culture has developed. Many people no longer think of alcohol as a precondition of socializing and having fun,” Phillips told The Hub. “Look at the early morning dance parties, without any alcohol, becoming popular in Europe.”

Phillips believes another explanation for reduced alcohol consumption is affordability.

“People are spending less on alcohol and treating it as an unnecessary expense within the universe of commodities and services competing for purchase. At the same time, sales of non-alcoholic beverages are robust and growing…” he added.

  • ZombieCyborgFromOuterSpace@piefed.ca
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    15 hours ago

    Boomers drink less because they’re geriatric.

    Millenials are getting older. Many are on anti depressant/anxiety medication. Alcohol is a depresaant, and leaves people feeling unwell and tired. So they drink less.

    Gen-Z don’t drink because they can’t afford it.

    • dudesss@lemmy.ca
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      8 hours ago

      This is the answer. Well done dude. Thanks. Although some Millenials just choose health or a busy lifestyle. But your do right about the psychiatric prescriptions part.

      • Aneb@lemmy.world
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        11 hours ago

        Weed is definitely better than alcohol, but I noticed many Gen Z that are skipping vices all together, unless its nicotine and tobacco.

        • BCsven@lemmy.ca
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          7 hours ago

          As with any drug it depends on amount ingested. 1 drink a week is probably way better than bonging it all day, every week.

          • Victor Villas@lemmy.ca
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            6 hours ago

            That’s not a helpful comparison, though. Casual weed use is better than casual alcohol use. Alcohol abuse is more widespread than weed abuse.

            Of course if you compare the extreme for each substance results can vary, like drinking 10 cans of pop every day is worse than using an opioid once in a lifetime.

            • BCsven@lemmy.ca
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              1 hour ago

              Exactly, it is amount. Too much water in one day can kill you. So saying alcohol is worse than weed with no context on amount is worthless sentence.

              • Victor Villas@lemmy.ca
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                23 minutes ago

                So saying alcohol is worse than weed with no context on amount is worthless sentence.

                Only if you’re a bit obtuse. You can just prepend “alcohol is worse than weed“ with “(for me and most people, considering a very average dose on each)” because that’s what people mean

        • maplesaga@lemmy.world
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          8 hours ago

          I doubt it, this is some “everyone’s quitting social media” nonsense, people don’t stop addictive things they can still afford.

          You had centuries of people drinking, and the idea it stopping because people realized it was bad for their health is probably nonsense.

          We instead have a USSR style sin tax that distorts the free market, as Carney is also raising alcohol on taxes as Trudeau did, so the poor can’t drink while the rich continue as normal.

          https://globalnews.ca/news/9576344/canada-alcohol-tax-increase-explainer/

    • SaveTheTuaHawk@lemmy.ca
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      13 hours ago

      Sure, not like people are better educated about the health risks of alcohol, or anything.