The terms you want to search of you’re curious “Click through Rate” and “Conversion Rate”. It’s actually been falling over time as people get more and more used to ignoring ads or using ad blockers. They vary some for type of product and location of ad (fantasy novels on a book blog are likely to be higher, drop ship Amazon stuff on Facebook are likely to be lower), but yeah, not super high.
The thing is, I do not honestly object to ads - the internet has got to be paid for somehow…
My objection is the way that ads are served. It’s the creepy stalking users far and wide across the web that irks me.
This targeted bullshit. No, no and NO!
I’m more likely when I am on any given site - to check out an ad that is discrete, static and embedded and shows up regardless of the ad blocker I use.
That is different.
At that point, I’m seeing something that another person or business that runs the site has made a decision to advertise, it may be a product or service they like and use.
Back in the day you could catch malware from online ads. And the pop-ups, the damn pop-ups, so annoying. For me, the final straw was when ads got sound. That got real old real fast, kind of like web pages with embedded MIDIs. I installed an ad blocker and haven’t looked back. Any time I browse Internet without a blocker it’s a horror show that kills me inside. If ads were reasonably sized static images I could manage it, but advertisers shot themselves in the foot by making their ads so obnoxious and went all-in on tracking. The trust is gone forever. Ads and advertisers can burn in hell.
The pop-up ads that spawned more pop-ups, and they were all animated and played sound. The only way out was holding down the power button until the computer dies.
1% of ad views result in a sale? That seems implausible
The terms you want to search of you’re curious “Click through Rate” and “Conversion Rate”. It’s actually been falling over time as people get more and more used to ignoring ads or using ad blockers. They vary some for type of product and location of ad (fantasy novels on a book blog are likely to be higher, drop ship Amazon stuff on Facebook are likely to be lower), but yeah, not super high.
The thing is, I do not honestly object to ads - the internet has got to be paid for somehow…
My objection is the way that ads are served. It’s the creepy stalking users far and wide across the web that irks me.
This targeted bullshit. No, no and NO!
I’m more likely when I am on any given site - to check out an ad that is discrete, static and embedded and shows up regardless of the ad blocker I use.
That is different.
At that point, I’m seeing something that another person or business that runs the site has made a decision to advertise, it may be a product or service they like and use.
The rest of it though… can rot.
Back in the day you could catch malware from online ads. And the pop-ups, the damn pop-ups, so annoying. For me, the final straw was when ads got sound. That got real old real fast, kind of like web pages with embedded MIDIs. I installed an ad blocker and haven’t looked back. Any time I browse Internet without a blocker it’s a horror show that kills me inside. If ads were reasonably sized static images I could manage it, but advertisers shot themselves in the foot by making their ads so obnoxious and went all-in on tracking. The trust is gone forever. Ads and advertisers can burn in hell.
The pop-up ads that spawned more pop-ups, and they were all animated and played sound. The only way out was holding down the power button until the computer dies.