It’s actually been dropping over time. It used to be more like 10%, now I see some people celebrating 0.4% conversation rate. What’s also been happening in conjunction is the cost has dropped. On like Facebook and stuff now you can serve like 1000 impressions for like $5 or something. I don’t know exact numbers on cost there but stupid low like 0.10¢ per clicked ad.
Across a lot of media, impressions are so cheap now they don’t even charge for them, just the clicks cost (“CPC” is the charge type, “cost per click”). They track impressions to give advertisers metrics on conversion rates, but they don’t charge for them.
It’s actually been dropping over time. It used to be more like 10%, now I see some people celebrating 0.4% conversation rate. What’s also been happening in conjunction is the cost has dropped. On like Facebook and stuff now you can serve like 1000 impressions for like $5 or something. I don’t know exact numbers on cost there but stupid low like 0.10¢ per clicked ad.
Across a lot of media, impressions are so cheap now they don’t even charge for them, just the clicks cost (“CPC” is the charge type, “cost per click”). They track impressions to give advertisers metrics on conversion rates, but they don’t charge for them.