OpenAI Will Shut Down Sora Video App; Disney Drops Plans for $1 Billion Investment
variety.com
OpenAI is planning to discontinue Sora, the generative-AI video creation platform it launched in late 2024. Disney has ended its partnership for Sora.

cross-posted from: https://lemmy.world/post/44699253

This is clearly a sign that the product failed to draw in enough customers and its viability was overhyped.

Hopefully, it is the start of the AI bubble bursting.

  • Hackworth@piefed.caEnglish
    22·
    15 hours ago

    Cost seems like the most likely explanation. Plus there are risks associated with video that don’t necessarily come with text. But this machine runs on debt, and I have a weird feeling about this one. /puts on tinfoil hat. Possibly Disney privately soured on OpenAI, decided they’d rather do it in-house, and threatened a bunch of legal action over IP. Possibly OpenAI needs a bunch of compute for the massive domestic surveillance the Pentagon has probably tasked them with, and this was just the easiest way to get it. Possibly it’s yet another marketing stunt, so when they come back with Sora 3, it makes more of a splash. /takes off tinfoil hat. Or they’re just shedding dead weight before the IPO.

    • Catoblepas@piefed.blahaj.zoneEnglish
      4·
      6 hours ago

      Disney execs would kill 2% of their audience, individually, with their teeth if they thought it meant they never had to pay an artist again. For my money it’s OpenAI that backed out because they’re not able to deliver on whatever horse shit story they sold Disney about what “AI” can do.

    • anton@lemmy.blahaj.zone
      16·
      14 hours ago

      It all runs on debt, but the ai companies are having problems finding new lenders and the enormous cost of video generation shortens the runway.