What is “woke” about this branding exactly? Are square minimalist logos more empathetic to minorities somehow? They seriously just use woke to describe anything they don’t like. Woke is to conservatives as bogus was to 90s surfer dude stereotypes.
I don’t get it because it’s "old school Americana"tm. It’s a fucking national company. If you really care about old school americana you would be visiting local diners that have been established for decades, not some incorporated theme park of a restaurant. I can’t take anyone serious that’s upset about this.
There’s nothing good about the new logo… but there is so much wrong with the old logo. This is a vast improvement, but it sure as fuck isn’t going to get me into a Cracker Barrel.
I feel very opposite and really appreciate the minimalist in this case. I don’t always, but I just don’t think the old logo was aesthetically pleasing at all.
If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.
I’m not an American and I’ve only seen this logo a couple of time but I’ll be completely honest - this remodel fucking sucks.
I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that’s definitely one.
What is “woke” about this branding exactly? Are square minimalist logos more empathetic to minorities somehow? They seriously just use woke to describe anything they don’t like. Woke is to conservatives as bogus was to 90s surfer dude stereotypes.
They are getting rid of the old school Americana vibe they had.
I don’t get it because it’s "old school Americana"tm. It’s a fucking national company. If you really care about old school americana you would be visiting local diners that have been established for decades, not some incorporated theme park of a restaurant. I can’t take anyone serious that’s upset about this.
There’s nothing good about the new logo… but there is so much wrong with the old logo. This is a vast improvement, but it sure as fuck isn’t going to get me into a Cracker Barrel.
“Utter woke nonsense” - Some boomer
I feel very opposite and really appreciate the minimalist in this case. I don’t always, but I just don’t think the old logo was aesthetically pleasing at all.
Logo matches the food now, it’s perfect.
If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.
I really like the geezer with his drum to be frank!
But does Frank know what the cracker did and what he put in that barrel?
what that’s why everyone is bitching about it? like THAT?? how is that “going woke”? i guess woke is when you sans-serif.
Its woke because they took the cracker off. They are erasing crackers
I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K
Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme
I agree with that last part. The serifs did shrink quite a bit though and Rs are completely lost them.
I never said it’s going woke, don’t throw me into that box.
i didn’t say you were; i was referring to everyone on twitter claiming it was
I hate it as well, my theory is that it’s done for better readability on small screens such as phones.
I think a lot of minimalism is coming from the point of accessibility in general. Shit used to be too convoluted.